RTL invests in Internet television

Everybody posts videos on internet nowadays, companies, universities and a lot of other associations. But there is still a branch where posting videos on internet seems useless, meaning the branch of the TV channels. Only CNN en BBC are convincingly successful with this formula. But now the famous Dutch television and radio company of the Netherlands started with a new concept. It goes by the name of ‘’Op en Top NL’’ . The program is going to show all the new developments about internet that is happening in the Netherlands at the moment.

The difference with the broadcasts on TV is especially that the programs last longer on the internet than on television. Standard Television programs have timeslots of 14 minutes; this is too short for the internet broadcasts, so they are going to make episodes which last longer.

RTL is not planning to earn in the first season of the show, but if it turns out to be a success, they are planning to draw sponsors and advertisers to the show. It is a new concept and the question is whether people are interested in the subject and if they want to do any effort for the show.

RTL is planning to hype up the concept with help of social media such as Twitter, Facebook, Hyves and Linked In to engage regular viewers to the show. I’ve been watching a lot of TV on internet, but these shows are mostly missed episodes, so I’m very curious what this concept will bring in to Internet Television branch.