Nike is off course one of the leading sportbrands when it comes to outrageously produced campaigns. And they did it again people, with the ‘’write the future’’ campaign they are trying to bomb everybody with it. Every website you visit which has only a little connection to sports, the world cup or soccer you see a link or a screenshot of the little movie they made. Since the campaign doesn’t address one specific product of the brand the movie is also very global, because the only aim is to make promotion for the soccer brand.
The movie contains of little scenarios of all the famous soccer players, such as Didier Drogba, Wayne Rooney, Frank Ribery, Cesc Fabregas, Cristiano Ronaldo off course and many more. But it is not the very campaign I want to inform you about, it is the way Nike puts this campaign in the market. They use every popular website to let people know about this campaign. The other day I was visiting, what I thought, a not-so-popular soccer news website and surprisingly they reserved a very big space for the ad on their website.
Write the Future! A piece of art right there!
I just want to let you know that Nike is the best when it comes to making a campaign big and well known for everybody. Facebook, Hyves, Google, QQ.com and many more websites are putting the campaign to the people. They are taking the world by storm with making perfect use of the Internet. I have seriously never experienced a brand being so smart when it comes to advertising. Just think back, Nike was the first brand making perfect use of the internet with the famous website where people could design their own shoes and clothes. Only Adidas succeeds in following Nike in this area. The movie really turned out great, check it out for your self and read more about the Nike Internet advertisements. It’s worth it!
Greetings,
Riza the Blogman
maandag 31 mei 2010
Retargeted Marketing: The future of internet-based marketing
It already happens a lot times people, websites of companies you’ve visited tracking your surf history to advertise and bring you back to their website, thus the term retargeting. Websites such as google, eBay, Yahoo and many others are using this method to get your attention back to their ‘’important’’ ads.
An example of retargeting: when you’re surfing on the net for a vacation you want to book and you’re gathering information on the specific place you are planning to go. Later while surfing you see adds about this very place and even hotels and other offers of travel agencies which you already had visited. So when you see these ads you start finding it familiar and interested, these adds are a good example of retargeted ads.
A quick look in retargeting!
Another example is that a web shop programmer sees that there are a lot people have visited the website and searched for a specific product, but didn’t order it. After which he decides to offer these people a special add with ‘’only today: 10% discount’’, which is enough to convince the surfers according to statistics.
Both are very good methods to convince customers, because they are generating 2nd and 3rd chances to offer products or services. And there are a lot of ways retargeting is possible, the websites can make it very complex and than again very easy. As the way they do it needs to convince the customer. Next to that, it is not smart of the websites to over do it, for example bombing you with the same ads on every single page you visit.
The reason I’m blogging about this is because it occurred to me a lot times lately, when I’m searching for a specific service and every time I try to find a new advertisement, I get stuck on the ads I already saw. Which made me realise how well-thought these internet marketers are. If you ask me it’s impossible to fight this way of advertising, so just go with the flow, but don’t let them fool you.
Greetings,
Riza the Blogman
An example of retargeting: when you’re surfing on the net for a vacation you want to book and you’re gathering information on the specific place you are planning to go. Later while surfing you see adds about this very place and even hotels and other offers of travel agencies which you already had visited. So when you see these ads you start finding it familiar and interested, these adds are a good example of retargeted ads.
A quick look in retargeting!
Another example is that a web shop programmer sees that there are a lot people have visited the website and searched for a specific product, but didn’t order it. After which he decides to offer these people a special add with ‘’only today: 10% discount’’, which is enough to convince the surfers according to statistics.
Both are very good methods to convince customers, because they are generating 2nd and 3rd chances to offer products or services. And there are a lot of ways retargeting is possible, the websites can make it very complex and than again very easy. As the way they do it needs to convince the customer. Next to that, it is not smart of the websites to over do it, for example bombing you with the same ads on every single page you visit.
The reason I’m blogging about this is because it occurred to me a lot times lately, when I’m searching for a specific service and every time I try to find a new advertisement, I get stuck on the ads I already saw. Which made me realise how well-thought these internet marketers are. If you ask me it’s impossible to fight this way of advertising, so just go with the flow, but don’t let them fool you.
Greetings,
Riza the Blogman
zaterdag 29 mei 2010
Predicting the elections trough ‘’tweets’’
Yes people, Twitter is keeping on progressing and came up with a new idea together with internet bureau Mangrove. Mangrove is making a website which will measure the tweets given on Dutch twitter sites about the elections. This remarkable project came into existence by a young IT student Jordy van Gelder.
The website scans every name of parties whom are participating in the elections in every public tweet on Twitter. Trough the help of an language model their will be known whether the tweet is positive or negative about the written party. At this point there are 30.000 tweets which are scanned through Mangrove.
However, this way of measuring the elections of the future is not waterproof. Even the creator has to agree with this statement, because people could like one aspect of a party they are not going to vote for. But, the young internet marketer released a pilot version of the website and this far his measurements are somewhat the same of the big bureaus. It is just a matter time to see whether this way of predicting will be a success. Cause if it is, it is a lot cheaper than the other bureaus busting their bottoms and asking high priced measurement fees, which will bring a new angle to this branch.
My personal vote goes out for the old fashion way, I’m not a big fan of strategies which not offer a 100% cure. I’m going to watch the progression of our golden boy Jordy van Gelder and let you people know after the elections. Good luck with watching the debates on television, but do not forget that the best debater is not the best politician. As same as the saying: The captain is not the best player on the pitch. Try to look through all that jabbering and provoking and try to see the real successor of JP Balkenende, who that should be. I’ll let you decide.
Greetings,
Riza the Blogman
Privacy problem at Zuckerberg’s
Facebook, two simple words which together stand for a word that everybody knows nowadays. The biggest social network website in the world with more than 500 million accounts. These 500 million accounts contain of a lot information what is very attractive for a lot of people and organizations. Normally, this information should be out of bounds for organizations because every social networking website has a firm privacy policy.
But lately the questions about Facebooks privacy policy form the headliners in the media. A lot of members are complaining that it’s very difficult to implement privacy applications on the website, what results in a lot of organizations using this information for their own good, without the members approving this. An example was the music website Pandora which used Facebooks ‘instant personalization’, what resulted in special music results adjusted on peoples Facebook accounts. While Facebook is getting paid gradually for this favor, the Facebook members privacy is being betrayed.
And this is not the first time Facebook comes up with a unreliable marketing activity like this one. Earlier this year the ‘’Beacon’’ campaign was launched, but this campaign died when members revolted massively. Mark Zuckerberg, the co-founder and CEO of the company was already caught on saying not-so-nice things about privacy matters in the beginning when Facebook was just a website for Harvard students, but it seems like people are forgetting these things because the website still grows in accounts per day and the privacy policy is still very sloppy.
If you don't believe the doubts, check it out, see if you still think the same about he great FACEBOOK!
My personal vision about this is that the United States government should rise and be the bigger man without hurting the members of the website. Sir Zuckerberg should be put in his place and learn that peoples private lives are at stake, instead of thinking about his already filled wallet. I also have an account myself on the website cause it is bloody handy to stay in touch with friends overseas, but if their privacy policy is not going to change I’m going to switch. And let’s be honest there a lot of other websites, like the Dutch social networking website Hyves, which is growing in accounts every month. And has a reliable privacy policy.
Greetings,
Riza the Blogman
But lately the questions about Facebooks privacy policy form the headliners in the media. A lot of members are complaining that it’s very difficult to implement privacy applications on the website, what results in a lot of organizations using this information for their own good, without the members approving this. An example was the music website Pandora which used Facebooks ‘instant personalization’, what resulted in special music results adjusted on peoples Facebook accounts. While Facebook is getting paid gradually for this favor, the Facebook members privacy is being betrayed.
And this is not the first time Facebook comes up with a unreliable marketing activity like this one. Earlier this year the ‘’Beacon’’ campaign was launched, but this campaign died when members revolted massively. Mark Zuckerberg, the co-founder and CEO of the company was already caught on saying not-so-nice things about privacy matters in the beginning when Facebook was just a website for Harvard students, but it seems like people are forgetting these things because the website still grows in accounts per day and the privacy policy is still very sloppy.
If you don't believe the doubts, check it out, see if you still think the same about he great FACEBOOK!
My personal vision about this is that the United States government should rise and be the bigger man without hurting the members of the website. Sir Zuckerberg should be put in his place and learn that peoples private lives are at stake, instead of thinking about his already filled wallet. I also have an account myself on the website cause it is bloody handy to stay in touch with friends overseas, but if their privacy policy is not going to change I’m going to switch. And let’s be honest there a lot of other websites, like the Dutch social networking website Hyves, which is growing in accounts every month. And has a reliable privacy policy.
Greetings,
Riza the Blogman
woensdag 26 mei 2010
Best phone for organizations, I think so!
Everybody who has a busy job and needs to stay in touch with colleagues and partners has one. It’s possible to mail, sms and even use a free messenger with people who have the same device. The media already calls it the best phone of 2010, still don’t know what I’m talking about? Well, I’m talking about the blackberry-hype. Is it really a hype or is the Blackberry really a useful phone for people in working in active organizations? I hope after I tell you my vision about it you know more about it, if you don’t know already.
The organization behind the Blackberry phones, Research in Motion, made it in the top 5 of the biggest phone manufacturers in the world. It is the first time that a smartphone manufacturer made it in to this list. Due to the newest Blackberry, the Blackberry Bold 9700, Research in Motion has gained popularity in other parts of the population. Such as students and people who have just started their own business. Especially when you know the Blackberry is the only phone which provides push e-mail and still maintains other top notch qualities other phones have. When you know these aspects it was only a matter of time Research in Motion would grow 50% in sales.
Is that the President of the United States of America with his own Blackberry? Yes it is!
After Research in Motion noticed the different reasons why people buy a Blackberry and divided the company into Blackberry Enterprise and Blackberry Internet Services, the first is the one which makes phones only for the big organizations and even installs software of organizations so the employees receive a company designed phone. Research in Motion is the only manufacturer which offers this service. Secondly, Blackberry Internet Services focuses more on the independents and the starting small companies.
It seems to me that this phone manufacturer really knows what she is doing and knows what the world expects from a phone in 2010. And after I heard about all the great stories, I have purchased my very own Blackberry Bold 9700. And believe me when I say that this is the best experience you can get form using a phone. I also think Research in Motion will stay in the top 5 of manufacturers for a very long time if they keep on doing this good. Just check it for yourself: www.blackberry.com .
The organization behind the Blackberry phones, Research in Motion, made it in the top 5 of the biggest phone manufacturers in the world. It is the first time that a smartphone manufacturer made it in to this list. Due to the newest Blackberry, the Blackberry Bold 9700, Research in Motion has gained popularity in other parts of the population. Such as students and people who have just started their own business. Especially when you know the Blackberry is the only phone which provides push e-mail and still maintains other top notch qualities other phones have. When you know these aspects it was only a matter of time Research in Motion would grow 50% in sales.
Is that the President of the United States of America with his own Blackberry? Yes it is!
After Research in Motion noticed the different reasons why people buy a Blackberry and divided the company into Blackberry Enterprise and Blackberry Internet Services, the first is the one which makes phones only for the big organizations and even installs software of organizations so the employees receive a company designed phone. Research in Motion is the only manufacturer which offers this service. Secondly, Blackberry Internet Services focuses more on the independents and the starting small companies.
It seems to me that this phone manufacturer really knows what she is doing and knows what the world expects from a phone in 2010. And after I heard about all the great stories, I have purchased my very own Blackberry Bold 9700. And believe me when I say that this is the best experience you can get form using a phone. I also think Research in Motion will stay in the top 5 of manufacturers for a very long time if they keep on doing this good. Just check it for yourself: www.blackberry.com .
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