Nike is off course one of the leading sportbrands when it comes to outrageously produced campaigns. And they did it again people, with the ‘’write the future’’ campaign they are trying to bomb everybody with it. Every website you visit which has only a little connection to sports, the world cup or soccer you see a link or a screenshot of the little movie they made. Since the campaign doesn’t address one specific product of the brand the movie is also very global, because the only aim is to make promotion for the soccer brand.
The movie contains of little scenarios of all the famous soccer players, such as Didier Drogba, Wayne Rooney, Frank Ribery, Cesc Fabregas, Cristiano Ronaldo off course and many more. But it is not the very campaign I want to inform you about, it is the way Nike puts this campaign in the market. They use every popular website to let people know about this campaign. The other day I was visiting, what I thought, a not-so-popular soccer news website and surprisingly they reserved a very big space for the ad on their website.
Write the Future! A piece of art right there!
I just want to let you know that Nike is the best when it comes to making a campaign big and well known for everybody. Facebook, Hyves, Google, QQ.com and many more websites are putting the campaign to the people. They are taking the world by storm with making perfect use of the Internet. I have seriously never experienced a brand being so smart when it comes to advertising. Just think back, Nike was the first brand making perfect use of the internet with the famous website where people could design their own shoes and clothes. Only Adidas succeeds in following Nike in this area. The movie really turned out great, check it out for your self and read more about the Nike Internet advertisements. It’s worth it!
Greetings,
Riza the Blogman
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