Retargeted Marketing: The future of internet-based marketing

It already happens a lot times people, websites of companies you’ve visited tracking your surf history to advertise and bring you back to their website, thus the term retargeting. Websites such as google, eBay, Yahoo and many others are using this method to get your attention back to their ‘’important’’ ads.

An example of retargeting: when you’re surfing on the net for a vacation you want to book and you’re gathering information on the specific place you are planning to go. Later while surfing you see adds about this very place and even hotels and other offers of travel agencies which you already had visited. So when you see these ads you start finding it familiar and interested, these adds are a good example of retargeted ads.

A quick look in retargeting!

Another example is that a web shop programmer sees that there are a lot people have visited the website and searched for a specific product, but didn’t order it. After which he decides to offer these people a special add with ‘’only today: 10% discount’’, which is enough to convince the surfers according to statistics.

Both are very good methods to convince customers, because they are generating 2nd and 3rd chances to offer products or services. And there are a lot of ways retargeting is possible, the websites can make it very complex and than again very easy. As the way they do it needs to convince the customer. Next to that, it is not smart of the websites to over do it, for example bombing you with the same ads on every single page you visit.

The reason I’m blogging about this is because it occurred to me a lot times lately, when I’m searching for a specific service and every time I try to find a new advertisement, I get stuck on the ads I already saw. Which made me realise how well-thought these internet marketers are. If you ask me it’s impossible to fight this way of advertising, so just go with the flow, but don’t let them fool you.

Greetings,

Riza the Blogman